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Every project follows the same five steps, in the same order. You always know where your project is, what happens next, and what you get at the end of each step — no technical knowledge needed.
Steps
5, always in order
Typical project
6–16 weeks
Progress
Every Friday
Surprises
None, by design
Step
W1W2W3W4W5W6W7W8W9W10W11W12
Step 1
Understand
Step 2
First version
Step 3
Build
Step 4
Check
Step 5
Launch
Fridays
You see progress

A typical 12-week project. Yours gets its own schedule after the planning week.

Step by step, in order.

Scroll through the steps. The dial turns as your project moves along.

1 of 5

Step 1
Understand

Step 1 · 1 week

Understand

We get to know your business before we build anything: who your customers are, what is slowing you down, and what success looks like. Most failed projects go wrong here, so we take it seriously.

You get a written plan and a fixed price

Step 2 · 2 weeks

First version

Two weeks later you can click through a first working version — not slides, not a mock-up. It answers the biggest question early, while changing direction is still cheap.

You get a first version you can try

Step 3 · 4–12 weeks

Build

We build in one-week steps. Every Friday you see what is new and get a link to try it. No months of silence, no big surprise at the end.

You get visible progress every Friday

Step 4 · Every week

Check

Speed, security, ease of use and correctness are checked every week, not left to the end. If something is not good enough, it does not go out.

You get software that does what we promised

Step 5 · Launch + 30 days

Launch & look after

We launch, watch how real people use it, and fix what they find. Then we hand over cleanly to your team — or keep looking after it for you.

You get a live product, and people who know it

Checked every week, not at the end.

Quality is not a last-minute step. These four checks happen every week, from the first version onwards.

Speed

Every screen is timed. If it opens slowly on an ordinary phone, it is not finished.

Works for everyone

Readable, usable with a keyboard or screen reader, and comfortable on any size of screen.

Safe

Logins, payments and personal data are reviewed every week, not just before launch.

Does what it should

Automatic checks run on the parts that matter most, so a fix never breaks something else.